Collection: NAD

NAD, an audio company founded in 1972, stands for a revolutionary approach in the hi-fi industry. Founded by a group of hi-fi importers and music lovers in Europe, NAD aimed to develop hi-fi components that offered excellent sound quality despite moderate retail prices. With the appointment of Marty Borish as managing director and sound engineer Björn Erik Edvardsen as developer, NAD laid the foundation for a success story characterized by innovation and quality. The NAD 3020, developed under Edvardsen's direction, went down in hi-fi history as the best-selling amplifier and marked the beginning of numerous other innovations such as the first cassette deck with Dolby C (6100), the NAD 5200 premium CD player and the M2 digital amplifier.

These products, based on groundbreaking technologies either developed by NAD itself or in collaboration with external technology partners, form the basis for the exceptional sound quality for which NAD is known. The legacy of Borish and Edvardsen continues to shape the company's philosophy: true hi-fi sound quality should be accessible and affordable for everyone.


The Masters Series features many of NAD's technological innovations that represent absolute world class in terms of technology, workmanship, choice of materials and sound, while always offering excellent value for money. The Masters Series proves that high-quality hi-fi sound, innovative technologies and high-tech design do not have to be expensive.

The latest technological breakthroughs include DirectDigital™, the world's first closed-loop digital amplifier technology, and HybridDigital™, a technology that combines the best of analog and digital technology. These innovations deliver incredibly pure and vibrant sound quality.

The Masters Series design, developed in collaboration with industrial designer David Farrage, includes the first hi-fi products with a fully customizable display. The function switches and displays are software-defined, making it easy to update and expand with new features and technologies. Thanks to NAD's exclusive modular chassis, both software and hardware upgrades are easy and cost-effective, making NAD a future-proof partner for audiophile music lovers worldwide.